What does Google actually see of your website?

I started with my own site. It scored zero.

That is not a sales pitch, it is simply what came out when I first ran my own tooling on buiningdesign.com. Zero out of a hundred. Missing canonicals, titles that were too long, a heading structure that was wrong on thirty pages: all invisible to a visitor and perfectly clear to Google.

I fixed it and measured again. I then did the same on the other sites I manage:

My own sites, measured with the same tooling I use to scan yours. With the scan I show you exactly how the score is built up, so you can check it yourself.

And then the same tooling caught me at fifteen seconds

On 1 September I measured for the first time how fast my own site loads on a phone. There were 14.9 seconds between tapping the link and the page actually being there. Google considers anything over 4 seconds poor.

The cause turned out to be dull and entirely fixable: 5.7 MB of images, all stored three to six times larger than they were shown on screen. One 2.2 MB photo for a picture the size of a postcard. Half a day of work later:

This is the kind of problem you never notice yourself. You open your own site on your own computer, over your own fast connection, with all the images already in memory, and it loads fine. Your visitor is standing outside with three bars of signal and leaves before your header appears. You only see the difference if you measure it.

What I check

No general advice about "making more content", but the technical foundation Google actually goes by, page by page, across your whole site:

What you get

• A report in plain language, within 48 hours: not a dashboard you have to find your way around yourself.
• Every problem with the pages where it occurs, so it can be pointed out.
• An order. Five things that pay off most today, and the rest below. Most reports give you eighty points and no priority; nobody does anything with that.
• Per item: do you fix it yourself, or have it done? I will tell you honestly when it is simple enough to do yourself.
• Half an hour on the phone to go through it, if you want.

And what it is not

It is not link building, not advertising and not a promise that you will be number one next month. Anyone who does promise that knows something Google itself does not. This is about getting the technical foundation in order, so that everything you do afterwards works too.

And after that?

You are under no obligation. The report is yours and you can get started with it yourself. If you would rather not:

Frequently asked questions

Does this also work on WordPress, Shopify or a site someone else built?
Yes. The scan looks at your site the way Google sees it, so it does not matter what it was made with. I do not need any login details for the scan, only your address.

How big can my site be?
Up to about 250 pages is within the €149. I can do larger sites too; then I agree the price beforehand.

What if nothing is wrong?
Then you hear that, and you pay nothing. That rarely happens, but I do not charge for a report without findings.

In which language is the report?
Dutch. The scan itself is language-independent; only the written report is in Dutch.

Why so cheap?
Because I have automated the measuring. An agency easily charges four times as much for this scan because someone spends days on it by hand. The thinking afterwards, the order and what it means for your business, I do myself.